The Series Archivesreal-world stakes for Game of Thronesmay not be as high as in this grisly fantasy, but a win is still a win. The Season 7 trailer, released Wednesday, became the highest viewed television trailer on the internet, setting a fine standard for the show's buzziest season yet.

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As of publishing, the trailer had 19 million views on YouTube and 41 million on Facebook, with almost 4 million more coming in from Twitter -- and all those numbers are climbing. A significant portion of views were in the first 24 hours, making it ostensibly the most-viewed television trailer debut in history.

According to HBO, the Game of Thrones’“Long Walk to the Throne” promo for Season 7 is HBO’s most watched tease/promo/trailer ever with 67.6 million multimedia views since March 30, breaking the record set by the Season 6 trailer (63.5 million lifetime views).

Game of Thronespremieres July 16.